The primarily goal of this research is to find out the relationship between the gather and distribute of the pubs to probe into the category of the pubs, location and consumer selection behavior. Pub is the most unforgettable and colorful leisure property, because their life behavior is very close to those foreign tourists, the quality of the low consumption makes them more amiable and easy of access, that’s why they exist in every corners of the city. Hsin-Chu City, a very famous culture ancient city, she brings lots of the tourists, businessman, technology upstart and students by the speciality of her historic and technology. We expect to find the best category and the location selection of the pubs for Hsin-Chu City from this research. The major results are as followings: It can bring up the tourism value of the city by developing the leisure property, like pubs. From the theory and the case of those international tourism cities, we knew that it can help the residents and tourists to raise up the identification of the local culture by developing the local feature of Hsin-Chu, and it can also promote the development of the tourism, tours and the amusements. According to the regional distribution and category of the pubs, we knew that the key reason to select the location of the pubs is the distribute of the consumers. The favorite location of the businessman, tourists and students will influence the distribute of the pubs. According to the analysis from the proprietor of the pubs and consumers, we knew that the present state and the future development are deeply influence by the fond of consumers. It will influence the continuous changes directly from the focus on the fond of the consumers by proprietor of the pubs. And because of this, pubs keep change their manage type from the change of consumers fond until nowadays.

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Facing the globalization trend, foreign direct investment (FDI) plays an important role for national economic and regional development. Global production networks (GPNs) of transnational corporations (TNCs) have influence of worldwide industry and the circumstances of Taiwan, especially the attractive power of China for Taiwan's enterprises after its rising. Hsin-chu industrial park planned foreign zone at initial stage and now with very high productivity than other industrial park in Taiwan, and it's proximate to Hsin-chu Science Park. Thus, the industry cluster of Hsin-chu industrial park and their production network shouldn't be examined with traditional industrial park. This research based on the concept of GPNs and builds a framework for analyzing firms' globalization decision making and the relocation behavior by using questionnaire and interview. Besides, firms in Hsin-chu industrial park play key producers, OEM and ODM in global production networks (2nd tier). This research also finds that flag firms (ex: RITEK) have lower value added, enhancement and capture, but have higher power of decision in GPNs and cross-border production networks and embedded deeply in local.

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