Volume / Issue
Journal of architecture and plannin volume 17,1
Article The Effects of the Customer Relationship Management on Tenant Satisfaction and loyalty─an Example f
Author Shu-Mei Chen、Ding-Wang Shiu

Previous research in rental markets has been focused on housing tenure choice behaviors, including the effects of rents on tenure choice or the estimation of income elasticity and demand elasticity. However, little attention has been devoted to the quality of landlords’ services, tenant satisfaction and loyalty. Discussions on landlord-tenant relationships were especially rare. This study aims to discuss the linear structure relation among customer relationship management, quality of service, tenant satisfaction, switching cost and tenant loyalty, so as to verify the paths of favorable landlord’s tenant relationship management enhance the tenant loyalty. The questionnaire survey is proceeded to collect tenants’ data and attributes in Tainan areas. The structural equation modeling (SEM) was employed to examine the above linear structure relations. The empirical results show that customer relationship management presents significantly positive effects on tenant’s loyalty through landlord’s quality of service and tenant’s satisfaction, and customer relationship management appears significantly positive effect on tenant’s loyalty through switching cost. Both effects in student sample are stronger than those in the non- student individual sample.

Keywords Customer Relationship Management, Quality of Service, Satisfaction, Switching Cost, Loyalty
Pages pp. 1-24

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Journal of architecture and plannin volume 17,1
Article A Policy Network Analysis for the Formation of Innovation Platform in Southern Taiwan Science Parks
Author Ping-Li Chen、Yung-Chi Yen、Shiann-Far Kung

This paper uses a policy network analysis to reveal the ways that forms the innovation platform in Southern Taiwan Science Park (STSP) as well as leads the progressive and innovative of industries. Moreover, it is fruitful to re-consider about how planning method can help to renovate the weight of science parks occupy in all innovation activities. And the findings in this paper can be concluded into four points as below. The first is about the main structure of the development. It is central government who dominates the development of Hsinchu Science Park (HSP), whereas the concept of innovation platform of medical equipment planning is mainly constructed by local government, local research institute, university, and Southern Taiwan Science Park Administration (STSPA). This organization collaborate to analyze the characteristics of local industries and the potential opportunities for transformation, and propose a plan for further implementation. Secondly, science park is a public space and interactive area for innovation. The executors can improve their group learning in this space and proceed to promote the progressive and innovation. Meanwhile, the science park administration can become the medium and manager based on its own resources and capabilities. Furthermore, an innovation platform is a critical tool to put public space and interactive area into practice. A appropriate functional structure and operation mode can cover the gaps brought from industrial chain forming and target product production. The last point is that, the manager of the innovation platform is the key factor to operate the platform sufficiently. References from the previous experience in Taiwan, the science park bureau and local research institute can hold this rule jointly.

Keywords Southern Taiwan Science Park (STSP), Innovation Platform, Policy Network, Medical Device Industry
Pages pp. 25-52

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Journal of architecture and plannin volume 17,1
Article A Preliminary Study of Consumption Values and Characteristics on Hakka Cultural Goods
Author Shu-Jong Liau

The cultural goods have been emphasized with a tendency of cultural economy in decades. It also, however, would be hidden a risk of possible choices because of symbolic and subjective value on cultural goods. In Taiwan, when the symbol of Hakka has been highlighted, many cultural goods, food arts, traditional settlement, language and lifestyle of the Hakka are highly increasing attention and have become an important way to promote Hakka cultural tourism and local economy. This study, hence, tried to discuss the symbolic consumption value of the hakka cultural goods through surveys of tourist’s behaviors and local business by cases of Beibu and Neiwan in Hsinchu country. The results present that the tourist’s consumption decision of the Hakka’s cultural goods is significantly affected by functional value and conditional value, and partly emotional value in unique local hakka. Furthermore, it also could propose that the consumption awareness was clearly affected by the cultural identity and environmental milieu of the symbolic hakka of the place. However, the symbolic consumption of Hakka’s cultural goods is not obvious.

Keywords Hakka culture, cultural goods, consumption value, symbolic consumption
Pages pp. 53-74

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Journal of architecture and plannin volume 17,1
Article The Relationships among Festival Activity Quality, Activity Benefits, Customer Satisfaction and Beha
Author Cheng-An Tai、Yung-Lung Lee、Chen-Tsen Lin

This study aims to propose a festival benefit evaluation model with a structural equation model. Accordingly Miao-Li International Mask Festival is selected as a research subject, and LISREL is applied to clarify factors of benefit evaluation and causality verification. The results show “the transportation convenience” represents the highest to activity quality and “the peripheral resources and expenses” second that show the interviewed visitors comparatively pay more attention to the local facilities provided by coordinator. Besides the benefits developed by this activity for visitors show two highest items as "the local development" and “the culture cultivation”. And the path analysis results explain “Activity quality” will influence “activity benefits” via intermediary factor “visitor satisfaction” and “the behavior”. Finally the LISREL model illustrates activity organizers offering more facility and service, the visitor revisiting activity and satisfaction become higher, and consequently the activity benefits will be realized.

Keywords Festival, Benefit Evaluation, Structural Equation Modeling, Linear Structure Relation
Pages pp. 75-96

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